January 20, 2022
ValueOps Connectors for Rally: Ditch Data Silos, Without Ditching Your Agile Tools

Written by: Michelle Kerby
To truly fulfill the promise of Enterprise Agility, it’s essential to gain complete traceability across the execution lifecycle, from initial investments through delivery. Rally Software certainly is an answer to help many organizations fulfill this objective.
Within some of those organizations, however, there’s been an imposing barrier to realizing this vision: Agile management leaders are working in Rally, while development teams may be working with other agile planning and delivery tools such as Jira.
These distinct tools create distinct data sets, which in turn create a number of problems:
- Inefficiency. Staff have to contend with manual, time-consuming efforts to pull data from different areas to generate reports.
- Inaccuracy. Manual efforts lead to delays, are error prone, and compromise data integrity, all of which can all degrade decision making and execution.
- Disconnectedness. When data is held in isolation, teams can miss vital connections and context.
The bottom line is that with siloed data sets, productivity and decision making suffer, and teams struggle to optimize their value streams the way they need to. Without complete traceability, leaders can’t effectively make strategic decisions about removing excess cost and determining where to reinvest in order to maximize growth.
ValueOps Connectors Make Rally Your Company-Wide, Agile System of Record
With ValueOps Connectors, you can gain the timely, contextual, and easily accessible insights that help optimize your value streams. With these latest enhancements to Broadcom's ValueOps solutions, you can connect all of the data from teams across the enterprise, regardless of the tools used.
ValueOps Connectors offer bidirectional synchronization of data between Rally and your other tools. With the connectors, you can synchronize work items from Jira and other agile planning and delivery tools with your Rally solution. This includes work items such as features, epics, tasks, defects, test cases, and more. You can gain complete transparency and visibility into the status of your teams’ work, release trains, and portfolios, regardless of the tools they are using. As an agile leader, you can depend on a company-wide, agile system of record.
By leveraging Rally and ValueOps Connectors, your teams can realize:
- Improved insights. With these capabilities, leaders can be better positioned to create realistic plans to optimize management of capacity, work-in-progress, dependencies, and risks, as well as track efforts throughout the value stream.
- Greater convenience. Leaders can gain fast, efficient access to the current status of teams working in Jira (and other tools), without ever having to leave Rally.
- Enhanced flexibility. While leaders can work from a single system of record, teams can continue to work with their preferred tools.
- Increased accuracy. Instead of relying on manual reporting — which can introduce currency, accuracy, and integrity issues — teams can work from a consistent, continuously-updated data set.
- Enhanced productivity. By reducing the time-consuming, error-prone efforts associated with manual reporting, teams can spend more time focusing on the tactics and initiatives that really matter.
Conclusion
With ValueOps Connectors, your teams can improve efficiency, effectiveness, transparency, and decision making. By connecting Rally with data from Jira and other agile planning and delivery tools, your teams reduce the effort and risk of processing data in isolation and instead, see the interconnected story that the data is telling. Plus, all this is possible while different teams continue using their preferred tools.
Now is the time to learn more about how this unified intelligence can benefit your organization.
Michelle Kerby
Michelle brings more than 20 years of experience in marketing and sales leadership for Fortune 500 companies. She is passionate about solving customer challenges and creating loyal evangelists. Michelle is based in Silicon Valley.
Other resources you might be interested in
Carrier-Grade Network Observability: A Technology Brief for Telco Network Operations
Network Observability by Broadcom unifies data to provide contextual, AI-enabled insights for superior service availability, accelerated MTTR and improved MTTI, reduced operational costs, and the...
You've Found the Waste In Your Network Operations. Now What?
Leverage the Six Sigma framework to gain a roadmap for converting network data into permanent optimizations. Start systematically eliminating network issues.
The Silent Sabotage of Configuration Drift
See how manual network changes lead to configuration drift, which can cause security holes, compliance violations, and network outages.
AAI - Configuring & Responding to Jobstream Alerts
This course walks you through how jobstream alerts work in AAI, and how to tailor them to your workload needs.
Rally Office Hours: November 20, 2025
Get the scoop on the latest Rally updates, including new AI features, customizable planning boards, and essential tips for managing service accounts and custom views.
AAI Fundamentals
Gain a solid introduction to Automation Analytics and Intelligence (AAI)—a powerful platform that unifies and optimizes automated workflows across complex IT environments.
Is Your Network Modernization Frozen by Fear?
See how the “if it ain’t broke, don’t fix it” mindset delays many network modernization projects. Employ network observability and migrate with confidence.
The Seven Wastes of Network Operations
Discover the seven common areas of waste in network operations, and see how network observability helps you systematically eliminate this waste.
Your NOC's Most Important New Skill? Ignoring Things
See why collecting more data has backfired, creating alert fatigue and burying critical problems in noise. Harness observability to focus on what’s relevant.