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      June 9, 2023

      Embracing the Opportunities of a Network-Connected World

      Written by: Maria Ximena Bejarano

      Why should a company have full network visibility to protect revenue and the customer experience?

      The answer to this question can be very complex, like today's networks. Many enterprise leaders think that this is a subject that should be left to the care of technology geniuses. However, the reality is that this should matter to everyone given the impact the network has on businesses today.

      The Internet is the new enterprise network. This is due to the fact that user experiences now rely more on ISP and cloud networks than they do on those that reside within the four walls of the data center.  This new reality introduces far more complexity, which poses challenges to the business.

      In the past, the root cause of an application or network outage could be easily found by investigating the infrastructure within a company’s data centers. Today, it is far more difficult. Companies have different error domains to contend with now, including ISP, cloud, SaaS, and home Wi-Fi networks. If you have little to no visibility into these error domains, it will be very difficult to isolate what happened. This lack of visibility can result in a loss of revenue or even affect the company’s positioning and brand credibility.

      So how can we say that network management can help a region's competitiveness?  The reality is that if technology failures can be identified before they happen, or even at the moment of impact and resolved in minutes versus hours or days, a trickle effect will happen. Faster remediation of IT issues results in happier customers. This translates to protected revenue, which protects the brand and makes executives happy.

      According to an IDC report, even though the expected GDP growth rate for the Latin America region is only 2.1% in 2023 and 3.3% in 2026, investment in business-focused technologies is expected to increase by 12.6% in 2023 and 15.5% in 2026. In addition, general telecommunications spending for the region is expected to grow 5.7% and 4.9% in 2023 and 2026, respectively.

      This reveals that technology will continue to play an important role in companies’ ability to be more competitive. Investments in each of the components of this digital transformation must be fully realized. In our current era, it is necessary for companies in Latin America to be competitive through the delivery of efficient digital services. In the future, a client will not worry about whether a company is local or foreign; they will choose the one that delivers a better experience and higher quality digital services.

      A Forrester study even shows that companies that managed to adopt end-to-end network management achieved a return on investment of more than 160% and increased the productivity of their employees by 30%.

      Given all this, the next time you hear about network management, you may wonder if your company is able to offer services competitively with your current monitoring solutions, which probably only cover a part of the error domains required. You may come to realize that, in order to expand your business and boost competitiveness, you’ll need end-to-end management that allows you to be more agile than your competitors.

      Finally, artificial intelligence is a part of any network transformation, and companies are looking to take advantage of this to focus professionals on the development of new skills. This will allow employees to focus on developing their capabilities in new technologies or even working on digital innovation for their business, instead of chasing faults in a universe of networks that are being managed by dozens of different network providers.

      For more information, visit the Broadcom network monitoring software page.

      Tag(s): DX NetOps , AppNeta , Experience-Driven NetOps , Network Monitoring , Network Observability

      Maria Ximena Bejarano

      Maria Ximena Bejarano is a Digital Product Marketing Manager for the NetOps team at Broadcom. Ximena helps create global digital marketing campaigns to drive adoption, expansion, and awareness in strategic accounts, and also manages programs aligned with the product marketing and sales teams in the Americas and Europe.

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