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    January 29, 2025

    New Report Affirms Value Stream Management is a Critical Strategy for Enterprise Digital Transformation

    Business leaders cite delivering customer value and attracting new customers among top priorities in 2025

    4 min read

    SAN JOSE, Calif., January 28, 2025 – The latest research into Value Stream Management  (VSM) reveals the customer lifecycle continues to be a leading priority for business leaders coming into 2025. Specifically, respondents cited delivering customer value and attracting new customers as two of their top three business objectives. The fourth annual survey, sponsored by Broadcom and conducted by Dimensional Research, covers a broad range of topics, including VSM adoption, digital transformation, measuring customer value, AI adoption, solutions being used to facilitate VSM, and the challenges organizations face in implementing it.

    “Each year, this research underscores the growing need for VSM, and how it is helping organizations overcome their business challenges and reach their business goals,” said Jean-Louis Vignaud, Head of ValueOps, Agile Operations Division, Broadcom. “It is great to see the benefits that leaders want to see from VSM – improved visibility and data collection, and the ability to make data-driven decisions – are being realized, enabling organizations to increase customer value while aiding their digital transformation efforts.”

    Read the full media alert to learn more about how value stream management drives digital transformation and customer value

    Marla Schimke

    Marla brings more than 20 years of experience in marketing leadership for both start-ups and Fortune 500 companies including CA Technologies, Microsoft and Ernst & Young. She is a thought leader who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to B2B...

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