May 19, 2022

New Report Finds Digital Product Management Adoption Is Accelerating to Meet Business Objectives

New research finds that companies are shifting to a product-focused business model supported by Digital Product Management to achieve their top business objectives in 2022. Sponsored by Broadcom Software and conducted by Dimensional Research, a survey of more than 300 executives, IT, and business leaders found that 89% plan on increasing utilization of their DPM solutions over the next 18 months.

What is Digital Product Management?

Digital Product Management (DPM) organizes and prioritizes the way people work by connecting business objectives with teams, tasks and budgets. Team members across the organization understand how their product's performance affects the overall business, which improves effectiveness and productivity.

Companies Focused on Customers and Product Quality in 2022

In light of the significant changes companies have undertaken over the past two years, this research sought to understand the priorities companies are focusing on for 2022. Delivering more customer value (56%) leads all initiatives, followed by improved product quality (52%), which is critical to customer satisfaction. Half of companies surveyed are focusing on increasing efficiency, which has suffered due to recent supply chain issues and is likely why reliable product delivery (40%) also appears as a top business focus.

Benefits of Digital Product Management

Because DPM is relatively new, participants were asked if their DPM initiative has been successful in order to gauge if DPM is actually delivering value, a work in progress, or just a fad. An overwhelming 94% of respondents stated that DPM has already been successful and provided value to their business.

90% reveal that DPM solutions enable a shift from a project focus to a product focus.
86% indicate that DPM better connects business objectives and customer needs, driving innovation.
89% state that DPM solutions make digital transformation easier.

When asked what drove the move to a product focus philosophy, nearly 60% cited improved customer value. The next three drivers were nearly the same, led by the desire to improve competitiveness (53%), followed by aligning product processes with development’s Agile approach (52%), and supporting digital transformation initiatives (52%).

“The majority of respondents shared that digital products are a large part of their job, which indicates that digitization is a major driver in business operations,” said Lynn Reling, Executive Advisor for Strategic Portfolio Management, Agile Operations Division, Broadcom Software.

Challenges Easy to Overcome

There are challenges to DPM, but digital product experts represent them as manageable and indicate the benefits far outweigh the hurdles and effort. Not surprisingly, the top challenge is simply resistance to change; half of those surveyed revealed that getting the DPM solution integrated with other applications and systems was challenging. Despite these issues, it’s telling that 89% plan on adding new products to their DPM solution and process over the next 18 months.

“DPM may be a young methodology, but as this research shows, it has very quickly proven its value to businesses that have adopted it. DPM is not a solution looking for a problem, but rather a solution and enabler for a direction that companies have already taken,” said Laureen Knudsen, Chief Transformation Officer, Agile Operations Division, Broadcom Software.

The complete report can be found here

Tag(s): ValueOps , Clarity

Alf Abuhajleh

Alf Abuhajleh markets Clarity by Broadcom. From early-days cloud computing, mobile apps and cognizant enterprise apps, Alf spent the past 25 years developing and launching emerging technologies in Silicon Valley.

Other resources you might be interested in

Course February 2, 2026

AppNeta: Design Browser Workflows for Web App Monitoring

Learn how to design, build, and troubleshoot Selenium-based browser workflows in AppNeta to reliably monitor web applications and validate user experience.

Go to Training

Course February 2, 2026

DX NetOps: Time Zone and Business Hours Configuration and Usage

Learn how to set and manage time zones and business hours within DX NetOps Portal to ensure accurate data display and optimize analysis and reporting.

Go to Training

Office Hours January 29, 2026

Rally Office Hours: January 29, 2026

Learn more about the deep copy feature, and then hear a follow-up discussion on the slipped artifacts widget and more in this week's session of Rally Office Hours.

View Recording

Blog January 28, 2026

When DIY Becomes a Network Liability

While seemingly expedient, custom scripts can cost teams dearly. See why it’s so critical to leverage a dedicated network configuration management platform.

Read Blog

Blog January 26, 2026

Three Reasons Why You Shouldn’t Connect Just Any Team Tool to Clarity

See how connecting the wrong tools to Clarity can introduce more risk than value. Employ Rally and Clarity to enforce governance and filter out noise.

Read Blog

Office Hours January 22, 2026

Rally Office Hours: January 22, 2026

Learn about a custom view for dependency and blocked work reporting, plus a new field locking feature for admins.

View Recording

Course January 22, 2026

DX NetOps: Install Network Configuration Management

Learn how to install DX NetOps Network Configuration Management.

Go to Training

Video January 20, 2026

Automic Automation Cloud Integration: SAP Integration Suite Integration

Instantly inherit the advanced capabilities of your enterprise solution, enabling you to deliver your digital transformation more quickly and successfully.

Watch Video

Video January 20, 2026

Automic Automation Cloud Integration: Azure Power BI Agent Integration

Learn to integrate Automic Automation with Azure Power BI to schedule refreshes, monitor jobs, and orchestrate cloud workloads from a single interface.

Watch Video