What are the challenges you need to overcome to be successful?
We’re a mature company in a mature industry, but like everyone else, technology is transforming how we operate. We need to streamline our internal operations and serve our clients how and where they need while ensuring that the shift to digital interactions doesn’t compromise privacy or security. That requires us to become a technology-driven business, which is a significant change for many areas of our operations.
How do you go about addressing those problems?
Ultimately, we exist to deliver value to our customers and for our business. Everything we do has to be focused on that value, but historically we’ve struggled with a lack of visibility at all levels. Business leaders haven’t been sure that the initiatives that they approved are delivering the best possible value, nor do they know if we are achieving the expected benefits.
The people doing the work haven’t clearly seen how their efforts contribute to improving the customer experience and business performance. That’s what we set about changing for all work, and across all business areas.
What do you do, and how does it help?
We use Broadcom’s Clarity solution to help us connect everything from strategy to benefits. We can capture proposals for projects to improve the business, flow those proposals through a common intake process, and subject them to standard financial and risk tests. Those that successfully pass those tests can then be prioritized and added to our strategic roadmap. That roadmap aligns with our strategic priorities, and when work is funded it can immediately be converted into a project and assigned to teams to deliver.
Those teams can see how their work contributes to the success of the business. Our project managers can track performance, identify and variances between planned and actual performance, and work with their stakeholders to address any issues. Clarity gives us the ability to report on and analyze data in a way that makes sense for each of those stakeholder groups, driving better corrections in less time.
How is this driving your success?
We’re delivering better solutions to our customers in a way that is more profitable for our business. We’re doing a better job of approving the right investments, and we have better visibility into the performance of those investments during the development and delivery phases. We’re utilizing our resources better, and we’re making adjustments more quickly. Clarity is delivering wins for everyone.

Alf Abuhajleh
Alf Abuhajleh markets Clarity by Broadcom. From early-days cloud computing, mobile apps and cognizant enterprise apps, Alf spent the past 25 years developing and launching emerging technologies in Silicon Valley.
Other resources you might be interested in
Powering RAG Pipelines With Automic Automation
See how Automic Automation optimally equips you for the AI revolution, combining proven enterprise capabilities with the potential of generative AI.
Unlock Real-Time AWS Observability With Streaming Ingestion in DX Operational Observability
With streaming ingestion capabilities, DX Operational Observability offers visibility into your AWS telemetry, enhancing insights and incident response.
Observability and IT Monitoring Governance: Establishing Order (Part 3 of 4)
Find out how DX Unified Infrastructure Management (DX UIM) supports monitoring governance, enabling teams to manage configurations and track alarm policies.
Observability and IT Monitoring Governance (Part 4 of 4)
This post shows how baselines, KPIs, and thresholds are essential for monitoring governance. See how IT can shift from reactive to proactive IT management.
What's Really Happening in Your Branch Office Network?
Fragmented monitoring tools create critical visibility gaps in branch networks. Find out why you need network observability to pinpoint the cause of issues.
Rally Office Hours: August 28, 2025
Learn about the general availability of the AI writing assistant in Rally, then follow the weekly Q&A session with Rally product experts.
AI as Talent: Navigating the New Landscape of Artificial Intelligence Management
Adopt a strategic talent management approach to AI, so you can ensure investments generate sustainable value, improve competitive edge, and mitigate risks.
Automic Automation Cloud Integration: Google Dataproc Agent Integration
Broadcom's Google Dataproc Automation Agent lets you easily execute Dataproc jobs, monitor and manage them with your existing enterprise workload automation, as well as other cloud-native activities.
Observability and Monitoring Governance (Part 1 of 4)
Find out how strong monitoring governance can help IT teams cut through the noise, see what truly matters, and act with precision.