April 25, 2025

AI Apocalypse? Don't Believe the Hype!

SPM Mythbusters Series

4 min read

Key Takeaways

Find out how widespread panic about AI taking over jobs is overblown.
See how technology shifts are a repeating cycle, not singular events.
Focus on business outcomes, not just AI adoption, to realize real value.

"The robots are coming to steal our jobs!" Sound familiar? The news is filled with stories of AI revolutionizing industries, and it's easy to get caught up in the fear. But before you start panicking, let's take a deep breath and remember that we've been here before.

The deja vu of tech revolutions

From the mainframe era to the rise of the internet, we've seen countless technology shifts, each promising to change everything. Remember the Y2K bug? The rise of mobile? The cloud? Each time, there was hype, followed by concern, followed by...adaptation. We learned new skills, new roles emerged, and the world kept spinning. AI is simply the latest iteration of this ongoing cycle.

The myth of effortless AI

The biggest misconception is that simply adopting AI will automatically transform your business. Organizations feel pressured to implement AI strategies, often without a clear understanding of how it will generate actual value. As a result, they end up chasing short-term outputs, such as writing code 30% faster, rather than focusing on long-term outcomes, like increasing profits.

More output, not more outcome

It's crucial to distinguish between improved efficiency and tangible business results. Can AI speed up content creation? Possibly. But does that mean you'll see a corresponding increase in sales or customer engagement? That's the question you should be asking. Without a clear link between AI-driven efficiencies and strategic goals, you're just polishing the wrong brass.

The human element (still matters!)

The idea of AI eliminating jobs is often exaggerated. History shows that technology leads to a shift in the types of jobs, not their complete annihilation. The assembly lines were once manned, now there are people maintaining the machines that assemble cars. AI might not eliminate programmers, but it could create new demand for roles that manage and interpret AI output.

The bottom line: Dollars and sense

AI costs money. Resources, energy, and data all cost money. Any business trying to embrace AI must account for costs of the system. Furthermore, not all tasks justify the expense of using AI. Some roles will always be better (and more cost-effective) with a human touch.

The myth of originality

AI excels at combining existing data to generate new content, but it struggles to create genuinely new ideas. It can't invent the wheel. It can only build on what already exists. The output is often repetitive and lacks true originality.

Stop chasing hype, start thinking strategically

Instead of blindly adopting every AI trend, start by defining your business objectives. Where do you want to be in three, five, or 10 years? How can AI help you achieve those goals? What resources are you going to allocate to its success? Here are some key principles:

Focus on outcomes: Don't just measure efficiency gains. Track the impact of AI on your key business metrics.
Embrace adaptation: Be willing to adjust your strategy as AI technology evolves.
Prioritize collaboration: Foster communication between IT, finance, and business units.

AI is a powerful tool. But it's just that: a tool. By focusing on outcomes, embracing adaptability, and prioritizing collaboration, you can harness the power of AI to achieve your business goals and silence the apocalyptic chatter.

Tag(s): ValueOps , Clarity , Strategic Portfolio Management , AI , SPM

Brian Nathanson

Brian Nathanson is a recovering certified Project Management Professional now serving as the Head of Product Management Clarity at Broadcom. He is the host of several popular Clarity-related customer webcasts (Office Hours, Release Previews, and the End-to-End Modern UX Demos) and has conducted many hours of both...

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