<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1110556&amp;fmt=gif">
Skip to content
Meet Our Experts Customize My Content Contact Us
      December 2, 2021

      Broadcom Joins VSM Consortium as a Leader Member

      Written by: Marla Schimke

      Broadcom today announced it has joined the Value Stream Management Consortium (VSMC) as a Leader Member, and Laureen Knudsen, Chief Transformation Officer, has accepted a position on the VSM Consortium’s board of directors. The VSMC was created to help organizations around the world improve performance and drive customer value through the adoption of value stream management (VSM).

      “In speaking with our customers about their business objectives, it’s remarkable how many are struggling to unify business with product development to deliver what customers want,” said Laureen Knudsen, Chief Transformation Officer, Broadcom. “VSM goes beyond business and IT to unify the enterprise. As a board member of the VSM Consortium, my job is to educate and demonstrate how VSM can help organizations overcome these challenges and finally meet their goals.”

      Additionally, Broadcom’s Marla Schimke, head of ValueOps marketing, will lead the VSM Consortium’s content value stream team. This group is charged with creating and curating compelling content that provides information and knowledge in this growing space.

      “As a leader in value stream management, Broadcom recognizes the importance of ongoing research and education to increase awareness and adoption of value stream management technology and methodologies,” said Jean-Louis Vignaud, head of ValueOps at Broadcom. “Broadcom’s participation in the VSM Consortium demonstrates our commitment to growing the VSM market and collaborating with our peers to develop best practices to help organizations uncover the many benefits VSM can afford them.”

      “When we first conceived the VSMC, we knew it would need the collective expertise and support of a broad array of vendors and practitioners,” said Helen Beal, chair of the Value Stream Management Consortium. “We’re pleased to welcome Broadcom’s support, as well as the leadership and vision offered by Laureen and Marla. Together, this continued collaboration is creating VSM open standards, good practices, and insight-driven innovation that drives VSM forward.”

      To learn more, visit http://www.vsmconsortium.org/.

      Tag(s): ValueOps , Rally , Clarity

      Marla Schimke

      Marla brings more than 20 years of experience in marketing leadership for both start-ups and Fortune 500 companies including CA Technologies, Microsoft and Ernst & Young. She is a thought leader who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to B2B...

      Other resources you might be interested in

      icon
      Office Hours October 23, 2025

      Rally Office Hours: October 9, 2025

      Discover Rally's new AI-powered Team Health Widget for flow metrics and drill-downs on feature charts. Plus, get updates on WIP limits and future enhancements.

      View Recording
      icon
      Course October 23, 2025

      AAI - Navigating the Interface and Refining Data Views

      This course introduces you to AAI’s interface and shows you how to navigate efficiently, work with tables, and refine large datasets using search and filter tools.

      Go to Training
      icon
      Office Hours October 23, 2025

      Rally Office Hours: October 16, 2025

      Rally's new AI-driven feature automates artifact breakdown - transforming features into stories or stories into tasks - saving time and ensuring consistency.

      View Recording
      icon
      Blog October 22, 2025

      What’s New in Network Observability for Fall 2025

      Discover how the Fall 2025 release of Network Observability by Broadcom introduces powerful new capabilities, elevating your insights and automation.

      Read Blog
      icon
      eBook October 22, 2025

      Modernizing Monitoring in a Converged IT-OT Landscape

      The energy sector is shifting, driven by rapid grid modernization and the convergence of IT and OT networks. Traditional monitoring tools fall short.

      Read eBook
      icon
      Blog October 22, 2025

      Your network isn't infrastructure anymore. It's a product.

      See why it’s time to stop managing infrastructure and start treating the network as your company's most critical product. Justify investments and prove ROI.

      Read Blog
      icon
      Blog October 22, 2025

      The Network Engineers You Can't Hire? They Already Work for You

      See how the proliferation of siloed monitoring tools exacerbates IT skills gaps. Implement an observability platform that empowers the teams you already have.

      Read Blog
      icon
      Blog October 8, 2025

      Nobody Cares About Your MTTR

      This post outlines why IT metrics like MTTR are irrelevant to business leaders, and it emphasizes that IT teams need network observability to bridge this gap.

      Read Blog
      icon
      Blog October 8, 2025

      Tag(ging)—You’re It: How to Leverage AppNeta Monitoring Data for Maximum Insights

      Find out about tagging capabilities in AppNeta. Get strategies for making the most of tagging and see how it can be a game-changer for your operations teams.

      Read Blog