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      December 2, 2021

      Broadcom Joins VSM Consortium as a Leader Member

      Written by: Marla Schimke

      Broadcom today announced it has joined the Value Stream Management Consortium (VSMC) as a Leader Member, and Laureen Knudsen, Chief Transformation Officer, has accepted a position on the VSM Consortium’s board of directors. The VSMC was created to help organizations around the world improve performance and drive customer value through the adoption of value stream management (VSM).

      “In speaking with our customers about their business objectives, it’s remarkable how many are struggling to unify business with product development to deliver what customers want,” said Laureen Knudsen, Chief Transformation Officer, Broadcom. “VSM goes beyond business and IT to unify the enterprise. As a board member of the VSM Consortium, my job is to educate and demonstrate how VSM can help organizations overcome these challenges and finally meet their goals.”

      Additionally, Broadcom’s Marla Schimke, head of ValueOps marketing, will lead the VSM Consortium’s content value stream team. This group is charged with creating and curating compelling content that provides information and knowledge in this growing space.

      “As a leader in value stream management, Broadcom recognizes the importance of ongoing research and education to increase awareness and adoption of value stream management technology and methodologies,” said Jean-Louis Vignaud, head of ValueOps at Broadcom. “Broadcom’s participation in the VSM Consortium demonstrates our commitment to growing the VSM market and collaborating with our peers to develop best practices to help organizations uncover the many benefits VSM can afford them.”

      “When we first conceived the VSMC, we knew it would need the collective expertise and support of a broad array of vendors and practitioners,” said Helen Beal, chair of the Value Stream Management Consortium. “We’re pleased to welcome Broadcom’s support, as well as the leadership and vision offered by Laureen and Marla. Together, this continued collaboration is creating VSM open standards, good practices, and insight-driven innovation that drives VSM forward.”

      To learn more, visit http://www.vsmconsortium.org/.

      Tag(s): ValueOps , Rally , Clarity

      Marla Schimke

      Marla brings more than 20 years of experience in marketing leadership for both start-ups and Fortune 500 companies including CA Technologies, Microsoft and Ernst & Young. She is a thought leader who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to B2B...

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