<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1110556&amp;fmt=gif">
Skip to content
Meet Our Experts Customize My Content Contact Us
      December 2, 2021

      Broadcom Joins VSM Consortium as a Leader Member

      Written by: Marla Schimke

      Broadcom today announced it has joined the Value Stream Management Consortium (VSMC) as a Leader Member, and Laureen Knudsen, Chief Transformation Officer, has accepted a position on the VSM Consortium’s board of directors. The VSMC was created to help organizations around the world improve performance and drive customer value through the adoption of value stream management (VSM).

      “In speaking with our customers about their business objectives, it’s remarkable how many are struggling to unify business with product development to deliver what customers want,” said Laureen Knudsen, Chief Transformation Officer, Broadcom. “VSM goes beyond business and IT to unify the enterprise. As a board member of the VSM Consortium, my job is to educate and demonstrate how VSM can help organizations overcome these challenges and finally meet their goals.”

      Additionally, Broadcom’s Marla Schimke, head of ValueOps marketing, will lead the VSM Consortium’s content value stream team. This group is charged with creating and curating compelling content that provides information and knowledge in this growing space.

      “As a leader in value stream management, Broadcom recognizes the importance of ongoing research and education to increase awareness and adoption of value stream management technology and methodologies,” said Jean-Louis Vignaud, head of ValueOps at Broadcom. “Broadcom’s participation in the VSM Consortium demonstrates our commitment to growing the VSM market and collaborating with our peers to develop best practices to help organizations uncover the many benefits VSM can afford them.”

      “When we first conceived the VSMC, we knew it would need the collective expertise and support of a broad array of vendors and practitioners,” said Helen Beal, chair of the Value Stream Management Consortium. “We’re pleased to welcome Broadcom’s support, as well as the leadership and vision offered by Laureen and Marla. Together, this continued collaboration is creating VSM open standards, good practices, and insight-driven innovation that drives VSM forward.”

      To learn more, visit http://www.vsmconsortium.org/.

      Tag(s): ValueOps , Rally , Clarity

      Marla Schimke

      Marla brings more than 20 years of experience in marketing leadership for both start-ups and Fortune 500 companies including CA Technologies, Microsoft and Ernst & Young. She is a thought leader who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to B2B...

      Other resources you might be interested in

      icon
      Video March 27, 2026

      Automic Automation Cloud Integrations: AWS Glue Automation Agent

      Broadcom's AWS Glue Automation Agent lets you easily execute AWS Glue jobs, monitor and manage them with your existing enterprise workload automation, as well as other cloud-native activities.

      Watch Video
      icon
      Course March 26, 2026

      AppNeta: Create Monitoring Policies for Active Monitoring

      Learn how to create and configure monitoring policies in AppNeta in order to set up active network and web application monitoring.

      Go to Training
      icon
      Blog March 26, 2026

      Debunking the Myth of the Homogeneous Network

      Tame multi-vendor network chaos by harnessing a single, scalable observability platform that unifies fault, performance, and configuration data.

      Read Blog
      icon
      Course March 26, 2026

      DX NetOps: Network Observability Deployment Engine (NODE) Install

      Learn how to establish the foundational architecture for the Network Observability Deployment Engine (NODE) by mastering the deployment of CaaS and LCM.

      Go to Training
      icon
      Office Hours March 26, 2026

      Rally Office Hours: March 26, 2026

      Learn about enhancing navigation with shared custom view pinning and improving the transition from legacy custom pages through new administrative and conversion tools in this week's Rally Office...

      View Recording
      icon
      Blog March 24, 2026

      Mastering DX Netops Upgrade Automation

      Learn how version 25.4.6 of the DX NetOps Upgrade Automation Tool provides new capabilities that make upgrades more resilient, transparent, and efficient.

      Read Blog
      icon
      Office Hours March 19, 2026

      Rally Office Hours: March 19, 2026

      In this week's Rally Office hours, learn about Rally's new custom view revision history, color-coded tags, and AI-generated HTML widget tips.

      View Recording
      icon
      Blog March 16, 2026

      The Safe Bridge to S/4HANA: Why Your AutoSys Strategy Remains Rock Solid

      Don't replace your scheduler during your SAP S/4HANA migration. AutoSys is S/4HANA ready, so you can stick with the solution and streamline your migration

      Read Blog
      icon
      Office Hours March 12, 2026

      Rally Office Hours: March 12, 2026

      Discover a new Rally course on Broadcom Software Academy featuring Custom Views and milestone dashboards, then learn about early adopter opportunities for MCP server OAuth authentication.

      View Recording