December 2, 2021

Broadcom Joins VSM Consortium as a Leader Member

Broadcom today announced it has joined the Value Stream Management Consortium (VSMC) as a Leader Member, and Laureen Knudsen, Chief Transformation Officer, has accepted a position on the VSM Consortium’s board of directors. The VSMC was created to help organizations around the world improve performance and drive customer value through the adoption of value stream management (VSM).

“In speaking with our customers about their business objectives, it’s remarkable how many are struggling to unify business with product development to deliver what customers want,” said Laureen Knudsen, Chief Transformation Officer, Broadcom. “VSM goes beyond business and IT to unify the enterprise. As a board member of the VSM Consortium, my job is to educate and demonstrate how VSM can help organizations overcome these challenges and finally meet their goals.”

Additionally, Broadcom’s Marla Schimke, head of ValueOps marketing, will lead the VSM Consortium’s content value stream team. This group is charged with creating and curating compelling content that provides information and knowledge in this growing space.

“As a leader in value stream management, Broadcom recognizes the importance of ongoing research and education to increase awareness and adoption of value stream management technology and methodologies,” said Jean-Louis Vignaud, head of ValueOps at Broadcom. “Broadcom’s participation in the VSM Consortium demonstrates our commitment to growing the VSM market and collaborating with our peers to develop best practices to help organizations uncover the many benefits VSM can afford them.”

“When we first conceived the VSMC, we knew it would need the collective expertise and support of a broad array of vendors and practitioners,” said Helen Beal, chair of the Value Stream Management Consortium. “We’re pleased to welcome Broadcom’s support, as well as the leadership and vision offered by Laureen and Marla. Together, this continued collaboration is creating VSM open standards, good practices, and insight-driven innovation that drives VSM forward.”

To learn more, visit http://www.vsmconsortium.org/.

Tag(s): ValueOps , Rally , Clarity

Marla Schimke

Marla brings more than 20 years of experience in marketing leadership for both start-ups and Fortune 500 companies including CA Technologies, Microsoft and Ernst & Young. She is a thought leader who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to B2B...

Other resources you might be interested in

Office Hours February 5, 2026

Rally Office Hours: February 5, 2026

Learn about new endorsed widgets and UX research needs, and hear from the Rally team about key topics like user admin, widget conversion, custom grouping, Slack integration, and Flow State filtering.

View Recording

Course February 2, 2026

AppNeta: Design Browser Workflows for Web App Monitoring

Learn how to design, build, and troubleshoot Selenium-based browser workflows in AppNeta to reliably monitor web applications and validate user experience.

Go to Training

Course February 2, 2026

DX NetOps: Time Zone and Business Hours Configuration and Usage

Learn how to set and manage time zones and business hours within DX NetOps Portal to ensure accurate data display and optimize analysis and reporting.

Go to Training

Office Hours January 29, 2026

Rally Office Hours: January 29, 2026

Learn more about the deep copy feature, and then hear a follow-up discussion on the slipped artifacts widget and more in this week's session of Rally Office Hours.

View Recording

Blog January 28, 2026

When DIY Becomes a Network Liability

While seemingly expedient, custom scripts can cost teams dearly. See why it’s so critical to leverage a dedicated network configuration management platform.

Read Blog

Blog January 26, 2026

Three Reasons Why You Shouldn’t Connect Just Any Team Tool to Clarity

See how connecting the wrong tools to Clarity can introduce more risk than value. Employ Rally and Clarity to enforce governance and filter out noise.

Read Blog

Office Hours January 22, 2026

Rally Office Hours: January 22, 2026

Learn about a custom view for dependency and blocked work reporting, plus a new field locking feature for admins.

View Recording

Course January 22, 2026

DX NetOps: Install Network Configuration Management

Learn how to install DX NetOps Network Configuration Management.

Go to Training

Video January 20, 2026

Automic Automation Cloud Integration: SAP Integration Suite Integration

Instantly inherit the advanced capabilities of your enterprise solution, enabling you to deliver your digital transformation more quickly and successfully.

Watch Video