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      Asya Gershkovich and William Karlin

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      About the Author

      Asya Gershkovich is a senior scrum master in Rally with a passion for helping teams work together to achieve great things. She believes that the key to success is fostering a culture of trust, transparency, and collaboration, and that's what she strives to do in every team she works with. She is working towards creating a blame-free environment for her teams and helping to build resilient teams operating in high-uncertainty conditions of the modern world. When not at work, Asya loves cooking and ballroom dancing. She's also a big fan of hiking and exploring the great outdoors.

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      William Karlin is a Product Manager with Rally Software, and is responsible for expanding Rally’s analytics and reporting capabilities in the product, and providing internal usage and performance data to help the team understand user needs. These efforts allow the Rally team to use data in novel ways to unlock value for customers directly and indirectly. He brings analytics perspectives from a 20+ year career spanning industries and functions including investment banking operations, corporate finance and FP&A, and data science. In his spare time, he enjoys traveling with his family and serving the every whim of his cat.