October 1, 2025
Why 1% Packet Loss Is the New 100% Outage
In an era of real-time applications and distributed systems, the old rules about "acceptable" network errors no longer apply.
5 min read

Written by: Yann Guernion
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Key Takeaways
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For years, you had an unspoken agreement. Your networks were built to be resilient, and your applications were, for the most part, forgiving. You sent emails, transferred files, and backed up data. If a few packets went missing along the way, the protocols would quietly clean up the mess. A little bit of packet loss was just background noise, an expected imperfection in a system that was, by and large, incredibly robust. You could tolerate it.
That era is over. The applications that run your business today are nothing like the ones from a decade ago. They are not patient, asynchronous workhorses. They are demanding, real-time, and incredibly fragile. And the network they traverse is no longer a private, predictable set of roads; it’s a complex global supply chain of interconnected providers. In this new reality, the old tolerance for "minor" errors is a recipe for major business disruption. That tiny, seemingly insignificant 1% packet loss is, for all practical purposes, the new 100% outage.
The intolerance of now
Look no further than the applications your business truly depends on today. It’s the constant, fluid conversation of a Microsoft Teams or Zoom call. It's the instant response of a cloud-based CRM like Salesforce. It's the collaborative back-and-forth within a Google Workspace document. These services don't just ship data from point A to B; they maintain a continuous, stateful conversation.
Unlike a file transfer, which can pause and restart without you ever noticing, these real-time applications are acutely sensitive to the sequence and timing of data. Even a minuscule amount of packet loss forces a cascade of retransmissions that the application interprets as a catastrophic failure. The result isn't a slightly slower download; it’s a frozen video frame, a garbled voice, or an application that simply stops responding. For the user, the experience is indistinguishable from the network being completely down.
The math of a broken conversation
The reason for this fragility lies in how our foundational protocols, like TCP, handle errors. When a packet is lost, the system doesn't just resend that one missing piece of data. It stops the flow, waits for confirmation of the loss, and retransmits, often forcing the entire sequence to be re-acknowledged. Imagine trying to read a book and, every time a single word is missing, the publisher has to resend the entire page for you to re-read. You wouldn’t just read slower; your comprehension and progress would grind to a halt.
This effect is now magnified across the modern enterprise network, which is a hopscotch of providers. Your user's traffic might leave their home office on a local ISP, travel across a major internet backbone, enter a cloud provider's network, and finally reach the SaaS application. A 0.2% packet loss on the first link, combined with a 0.3% loss at a congested peering point and another 0.5% inside the cloud provider’s fabric, quickly adds up. Each segment appears "healthy" in isolation, but the cumulative effect on the application is devastating.
Anatomy of a ghost outage
Here is where your teams are likely flying blind: Your traditional monitoring tools are great at telling you the status of the devices you own. Your firewall interface might show 0% packet loss. Your SD-WAN appliance at the branch might report a healthy connection. Yet, users are still complaining that "the cloud is down." The problem isn't erroneous data; it's a fundamental gap in visibility. The issue isn't on your infrastructure; it's lurking somewhere in the vast, opaque network between your edge and the application.
You cannot fix a problem you cannot see. Arguing with a service provider about a "feeling" of slowness is fruitless. You need empirical evidence. This requires a profound shift from device-centric monitoring to true end-to-end path observability. It means actively sending lightweight synthetic traffic that traces the entire journey, hop-by-hop, from your user to the application. It’s the only way to move beyond guessing and start pinpointing exactly where, in that long chain of providers, the conversation is breaking down.
We must redefine what "down" means. It is no longer a red light on a dashboard indicating a failed circuit. "Down" is any state of the network that renders a critical application unusable. In our modern, real-time world, a small but persistent amount of packet loss achieves just that. It creates an outage in the eyes of the only person who matters: your user. Forgetting this is to manage the network of the past, while your business is trying to compete in the future.
Moving beyond guesswork and proving where a problem lies requires a new strategy grounded in end-to-end observability. To see how to gain this essential visibility across your multi-cloud environment, explore our multi-cloud observability page.
Tag(s):
DX NetOps
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AppNeta
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Network Monitoring
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Network Observability
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Network Management
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SD-WAN
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Cloud
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WAN
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BGP
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SaaS
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Latency
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Packet Loss
Yann Guernion
Yann has several decades of experience in the software industry, from development to operations to marketing of enterprise solutions. He helps Broadcom deliver market-leading solutions with a focus on Network Management.
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