January 30, 2023

Rally Is How an Airline Can Focus on Its Most Important Goals

Business	One of the largest airlines in the world, offering an average of nearly 6700 daily flights to 350 destinations in 50 countries.
Challenge	430 teams all working on different initiatives, but striving to drive the business forward after a challenging time for the industry
Solution	The right tool, consistently used in the right way and the right metrics being managed effectively
Benefits	10% to 30% year-on-year improvement in cycle time, driving business value

As global air travel slowly returns to pre-pandemic levels, we spoke with a panel of airline representatives to understand how they’re rising to the challenge of thriving in this new environment.

What are the challenges you need to overcome to be successful?

We need to transform. We need to refocus on driving OKRs and ensure that we are putting as much effort as possible into strategic initiatives. That’s not easy across the hundreds of development teams we have working at any one time, and it’s not easy when we also have to ensure that security, privacy, and performance remain priorities.

How do you go about addressing those problems?

We need to align all of our teams. We also need everyone to be consistent in their approach, constantly striving to improve performance, and rigorously focused on driving business performance. That’s difficult - we have over 400 Agile teams operating at any one time, and alignment only happens if you have a common technology platform and accurate, reliable metrics to help drive performance.

What do you do, and how does it help?

We’re using Broadcom’s Rally solution. We have over 320 teams accepting user stories in any given month and we have metrics that range from daily hygiene numbers for work teams to board of director-level strategic OKR contributions. We use a coach to help optimize the performance of our teams, and we analyze that performance through data-driven metrics that help teams understand where and how to improve.

We conduct monthly retrospectives with director-level resources and above so that those management layers can help drive performance in their teams. We ensure that all messaging is consistent, always focusing on improving OKRs.

How is this driving your success?

We’ve seen 10% to 30% year-on-year improvements in cycle time. This level of improvement means that the same people can do more work in the same amount of time, directly fueling greater strategic contribution and higher return on investment.

Rally also gives us better insight into where our efforts are being spent. We can identify which work is directly driving OKRs, and which isn’t. That information allows us to make better business decisions without compromising the essential maintenance elements of our business and industry. It’s also having additional benefits – improving our ability to capitalize labor costs where appropriate, for example.

Tag(s): ValueOps , Rally

Michelle Kerby

Michelle brings more than 20 years of experience in marketing and sales leadership for Fortune 500 companies. She is passionate about solving customer challenges and creating loyal evangelists. Michelle is based in Silicon Valley.

Other Resources You might be interested In

Blog September 9, 2025

Observability and Monitoring Governance (Part 1 of 4)

Find out how strong monitoring governance can help IT teams cut through the noise, see what truly matters, and act with precision.

Read Blog

Blog September 9, 2025

Observability and Monitoring Governance (Part 2 of 4)

Read this post and discover some of the top downstream benefits of establishing strong monitoring governance. Gain best practices on how and where to start.

Read Blog

Blog September 9, 2025

DX UIM Hub Interconnectivity and the Benefits of Static Hubs

Find out how using static hubs is a powerful way to enhance observability. Discover when and how to use static hubs, and the benefits they can provide.

Read Blog

Blog September 8, 2025

Broadcom Recognized as a Leader: Engineering the Future of Service Orchestration

Read this post and see why Broadcom was named a Leader in the 2025 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms.

Read Blog

Video September 8, 2025

Customer Spotlight: Global Bank MUFG Saves Millions of Dollars

MUFG’s Bruce Frank discusses how the global bank invokes Broadcom's Automated Analytics & Intelligence (AAI) to manage SLAs and ensure regulatory compliance, saving millions of dollars annually.

View Webinar

Blog September 8, 2025

The "Lighthouse" of Strategy: Guiding Your Organization Through Decision Chaos

Strategic clarity is key. See how strategic portfolio management (SPM) helps align resources and decisions for better business outcomes and ROI.

Read Blog

Blog September 8, 2025

4 Ways AppNeta Enhances Cost-Focused Cloud Planning

See how AppNeta delivers insights that enable cloud architects to correlate wasted spending with performance degradation and proactively relocate resources.

Read Blog

Video September 5, 2025

Automic Automation Cloud Integrations: Azure Functions Agent Integration

Broadcom's Azure Functions Automation Agent lets you easily execute Azure Functions, monitor and manage them with your existing enterprise workload automation, as well as other cloud-native...

Watch Video

Blog September 4, 2025

The Public Internet Is Not Your WAN

Moving beyond MPLS was a strategic necessity. To succeed in modern environments, you need to stop guessing about internet performance and start measuring it.

Read Blog