January 30, 2023

Rally Is How an Airline Can Focus on Its Most Important Goals

Business	One of the largest airlines in the world, offering an average of nearly 6700 daily flights to 350 destinations in 50 countries.
Challenge	430 teams all working on different initiatives, but striving to drive the business forward after a challenging time for the industry
Solution	The right tool, consistently used in the right way and the right metrics being managed effectively
Benefits	10% to 30% year-on-year improvement in cycle time, driving business value

As global air travel slowly returns to pre-pandemic levels, we spoke with a panel of airline representatives to understand how they’re rising to the challenge of thriving in this new environment.

What are the challenges you need to overcome to be successful?

We need to transform. We need to refocus on driving OKRs and ensure that we are putting as much effort as possible into strategic initiatives. That’s not easy across the hundreds of development teams we have working at any one time, and it’s not easy when we also have to ensure that security, privacy, and performance remain priorities.

How do you go about addressing those problems?

We need to align all of our teams. We also need everyone to be consistent in their approach, constantly striving to improve performance, and rigorously focused on driving business performance. That’s difficult - we have over 400 Agile teams operating at any one time, and alignment only happens if you have a common technology platform and accurate, reliable metrics to help drive performance.

What do you do, and how does it help?

We’re using Broadcom’s Rally solution. We have over 320 teams accepting user stories in any given month and we have metrics that range from daily hygiene numbers for work teams to board of director-level strategic OKR contributions. We use a coach to help optimize the performance of our teams, and we analyze that performance through data-driven metrics that help teams understand where and how to improve.

We conduct monthly retrospectives with director-level resources and above so that those management layers can help drive performance in their teams. We ensure that all messaging is consistent, always focusing on improving OKRs.

How is this driving your success?

We’ve seen 10% to 30% year-on-year improvements in cycle time. This level of improvement means that the same people can do more work in the same amount of time, directly fueling greater strategic contribution and higher return on investment.

Rally also gives us better insight into where our efforts are being spent. We can identify which work is directly driving OKRs, and which isn’t. That information allows us to make better business decisions without compromising the essential maintenance elements of our business and industry. It’s also having additional benefits – improving our ability to capitalize labor costs where appropriate, for example.

Tag(s): ValueOps , Rally

Michelle Kerby

Michelle brings more than 20 years of experience in marketing and sales leadership for Fortune 500 companies. She is passionate about solving customer challenges and creating loyal evangelists. Michelle is based in Silicon Valley.

Other resources you might be interested in

Course September 17, 2025

DX NetOps: Harness Syslog for Operational Visibility

Learn how to configure DX NetOps for robust syslog ingestion, gaining comprehensive operational visibility by displaying all external syslog messages directly within DX NetOps Portal.

Go to Training

Office Hours September 17, 2025

Rally Office Hours: September 4, 2025

In the latest edition of Rally office hours, learn how to view filter substitutions and then follow the weekly Q&A session with Rally product experts.

View Recording

Office Hours September 17, 2025

Rally Office Hours: September 11, 2025

Hear about recruiting MCP Server early adopters and ancestor filtering in Rally's Custom Lists, then follow the weekly Q&A session with Rally product experts.

View Recording

Blog September 16, 2025

Powering RAG Pipelines With Automic Automation

See how Automic Automation optimally equips you for the AI revolution, combining proven enterprise capabilities with the potential of generative AI.

Read Blog

Blog September 16, 2025

Unlock Real-Time AWS Observability With Streaming Ingestion in DX Operational Observability

With streaming ingestion capabilities, DX Operational Observability offers visibility into your AWS telemetry, enhancing insights and incident response.

Read Blog

Blog September 16, 2025

Observability and IT Monitoring Governance: Establishing Order (Part 3 of 4)

Find out how DX Unified Infrastructure Management (DX UIM) supports monitoring governance, enabling teams to manage configurations and track alarm policies.

Read Blog

Blog September 16, 2025

Observability and IT Monitoring Governance (Part 4 of 4)

This post shows how baselines, KPIs, and thresholds are essential for monitoring governance. See how IT can shift from reactive to proactive IT management.

Read Blog

Blog September 12, 2025

What's Really Happening in Your Branch Office Network?

Fragmented monitoring tools create critical visibility gaps in branch networks. Find out why you need network observability to pinpoint the cause of issues.

Read Blog

Office Hours September 12, 2025

Rally Office Hours: August 28, 2025

Learn about the general availability of the AI writing assistant in Rally, then follow the weekly Q&A session with Rally product experts.

View Recording