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    Asya Gershkovich

    Senior Scrum Master & Product Owner, Rally

    Asya Gershkovich is a senior scrum master in Rally with a passion for helping teams work together to achieve great things. She believes that the key to success is fostering a culture of trust, transparency, and collaboration, and that's what she strives to do in every team she works with. Asya is working towards creating a blame-free environment for her teams and helping to build resilient teams operating in high-uncertainty conditions of the modern world. When she’s not at work, Asya loves cooking and ballroom dancing. She’s also a big fan of hiking and exploring the great outdoors.

    All content by Asya Gershkovich

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    Blog February 1, 2024

    Insights From a Scrum Master: Is AI a Competitor or a Partner?

    Scrum masters should view AI as a partner, not a competitor. See several examples of how AI can help, including creating docs and facilitating meetings.

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    Blog June 15, 2023

    Insights from a Scrum Master: Boosting Story Estimation with Flow Metrics

    See how Rally Flow Metrics help scrum teams estimate story points, so they can improve the accuracy of their planning and the execution of their work.

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    Blog May 18, 2023

    Insights from a Scrum Master: Why Flow Metrics Are More Important Than Iteration Metrics

    See how flow metrics can help teams reduce waste and attain unimpeded flow, so they can increase the value delivered and improve predictability.