|
Key Takeaways
|
|
In the flurry of rapid adaptations, are your digital investments hitting the mark? Brace yourself: A staggering 70% are projected to fail to deliver expected business outcomes by 2025. That’s right—only three out of every 10 digital initiatives will come through.
The culprit? A glaring lack of strategic portfolio management (SPM).
Think of it this way: You wouldn't launch a product without market research, would you? Similarly, you can't expect digital investments to magically align with business objectives without a strategic approach. That's where the "Data Whisperer" comes in—or, in more formal terms, a robust SPM system and the skilled professionals who wield it.
SPM is more than just tracking project milestones—it ensures every digital investment ties back to core business goals. SPM is about ensuring clear goal cascading, prioritization, and focus on value realization. It’s about fostering interconnectedness across business units and technologies. Without it, you’re essentially throwing resources into a black hole, hoping for a return that may never materialize.
So, what's the prescription? Embrace SPM, not as a nice-to-have, but as a mission-critical capability. Only then can you steer your digital investments toward success and unlock their true potential. Ignoring this could mean watching 70% of your digital efforts fall flat—a risk no organization can afford. Especially not with trillion-dollar AI bets around the bend.